Health Economics & Outcomes Research

Health Economics and Outcomes Research (HEOR) plays a critical market access role, from refining clinical research and building a brand’s value proposition, to informing post-marketing reviews.

Health economics is the application of economic theory to healthcare issues to inform resource allocation within healthcare systems.

Economic evaluations are increasingly used for this purpose, becoming a requirement as part of HTA submissions for a growing number of regulatory bodies.

MAP have developed an introductory training slide deck for health economists.

These are available on our sister sites MAP BioPharma and MAP MedTech.

Template models and a simple ICER calculator are also available on our MAP Tools page.