Health Economics & Outcomes Research
Health Economics and Outcomes Research (HEOR) plays a critical market access role, from refining clinical research and building a brand’s value proposition, to informing post-marketing reviews.
Health economics is the application of economic theory to healthcare issues to inform resource allocation within healthcare systems.
Economic evaluations are increasingly used for this purpose, becoming a requirement as part of HTA submissions for a growing number of regulatory bodies.
Template models and a simple ICER calculator are also available on our MAP Tools page.